How To: Make Cold Calls

There are many reasons to make cold calls, but this will focus on the need to introduce you and your organization before blindly emailing or mailing a partnership or funding proposal.

Before you make the call, make sure you have a plan of what you are going to say, and how you are going to say it. Whether you have a script in your head or written down, it’s important to include these things in your call:

1.  Show and Tell

Who are you as an organization. A well crafted and personalized elevator pitch would give who you are calling an understanding of what your organization does.

2. How does your organization connect with who you are calling?

Whether you are asking for money or a partnership, organizations and people want to know why you think that your non-profit and their organization would be a great match.

3. Have a reason to call

Whether it be strictly an introduction, a meeting or a chance to talk, you want to have a reason for the call that is outside of the proposal. Companies, organizations, and people in general like to have a ‘face with a name’, so offering a chance to meet up makes the proposal more personalized.

5. What do you specifically need? How can they provide that?

6. Ask to send them a proposal or materials.

People unfortunately can have short memories. They might think your organization is a great candidate for funding or partnership, but there are many distractions that can arise that will put your non-profit out of their mind. Sending materials will reinforce the conversation that you have had.

Good luck!

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