Looking Inward at your Non-profit: Goals not Resolutions

I know it’s a little fickle for some people to think of how your organization needs to change at this time of year, or that resolutions seem like a flimsy transition into the new year.

I sort of agree, only changing and evaluating your organization at the end of the year is wasted opportunity and leaves minimal room for flexibility. I do think, however, that using this time to look back on what was accomplished (and what wasn’t) and how you want to grow and expand can be valuable.

Think of this time to create goals, not resolutions. To me resolutions seemed fixed and tend to focus on the negatives. Shaping goals into positives creates a better atmosphere for your non-profit. Stating that your organization needs to meet the fundraising quota next year with the implication being that you failed this year can create desperation and sloppy work. Instead, set a goal for a certain fundraising quota, including new ways to achieve it. While resolutions for an organization can see colossal or vague, goals are tangible and specific.

It’s important to remember the mistakes of the past but not to dwell on them. This year impacts how you move forward, but it shouldn’t constrain where you move from here. The most effective goals are the ones that are flexible and acknowledge what you’ve learned while focusing on the future.

Moving your organization forward with goals makes it adaptable to the unforeseen future and creates an infinite amount of opportunities to define success for your nonprofit.

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